I had a great conversation with a fellow entrepreneur who asked me… ”How do I get more people to raise their hands to work with me?”
This is a great question, and many entrepreneurs struggle with this.
Let’s walk through it, and I’ll share a few pointers along the way.
There is a very specific path you must learn to navigate to get your ideal clients to raise their hand.
First – you can only get clients to raise their hands to work with you if you have a way to communicate with them. For most entrepreneurs, that means getting them on your email list. There are many ways to build a list, such as a telesummit, free training events, or even through paid advertising. And if your website doesn’t have a way for viewers to subscribe, it’s time to put together a free (and compelling) offer and put it front and center on your home page.
In my coaching programs, list building is one of the very first things I teach you, because if you don’t have a list, you don’t have clients. But getting people onto your list doesn’t automatically mean they are going to raise their hand to work with you.
Which takes us to the second critical point
Did you know that less than 1% of people buy something from a website the first time they visit that site?. And the numbers drop from there for a services-based offer. Which means you need to ‘teach your clients to “Know – Like and Trust” you!
The easiest way I know to make that happen is through consistent communications… In other words – blogging. You must make it a point of blogging regularly (which means 1-3 times per week), to build the “Trust” factor. You should also offer periodic free training or other events to continue to provide consistent and compelling communications that keeps your list engaged.
Next, you must master the art of creating compelling Calls to Action. Your list will not respond until you teach them how. And they won’t sign up to work with you if you don’t ask for the business. So you must learn to master the art of creating compelling Calls to Action in your emails, free trainings, and at the end of your live (or recorded) events.
A Call to Action is simply an offer to solve a small problem for your client, typically over the phone. If you are a Parenting Coach, a Call to Action might be an offer to have a 20-30 minute discussion to solve a typical parenting problem, such as how to put the kids to bed in 30 minutes or less. If you have a coaching or services-based business creating a compelling Call to Action is a core competency you must develop. Discuss this with your business coach, if this is an area you struggle with.
And finally, your Call to Action must end with explicit instructions on how your clients can schedule time with you. If you want your clients to buy your services, you must get comfortable talking with them on a regular basis. Luckily for you, this is a simple problem to solve. There are scheduling packages you can add onto your website that are very inexpensive and easy to implement. If you don’t have this on your website, I encourage you to do this today!!
So, here is my Call to Action for today. If you need help creating your Call to Action, schedule a little time with me, and I will personally brainstorm with you to develop a Call to Action you can use in your next blog article. Here is the link to schedule your Call to Action Brainstorming Session with me!
So, now that you know more about Call to Action, what happens once you get them on the phone?
What a great question! I think that deserves a blog article of it’s own, wouldn’t you agree?
So, stay tuned! See my next blog article.