I want to start a conversation with you about failure.
And yes, I know this is THE ONE TOPIC that no one likes to talk about. But my goal is to help you create a fabulous business that serves you and serves the world.
So take a moment and hear me out on this one.
Everyone… even me… has things we are good at, and things we suck at.
But we tend to overemphasize our shortcomings, and devalue those things that come easy to us.
As a result, we shy away from things we could easily become great at if we just put in a little practice.
In business, heart-centered entrepreneurs often shy away from sales, marketing, and finances.
These are the 3 key areas that feel the least comfortable to you.
JK Rowling once said, “It is impossible to live without failing at something. Unless you live so cautiously that you might as well have not lived at all. In which case, you fail by default.”
I know that has been true for most of my life. As far as business was concerned – I was failing by default for the first 50 years of my life (OK, I get to take off the 25 years for schooling). I was too afraid to even try.
And so, I failed by default… How twisted is that?
I was so afraid of failing, that I didn’t even try… which means I failed by default.
Failing by default was easier to process, than failing by trying.
But then I learned the secret sauce for how to evaluate “failure”… And it’s made all the difference for me! Now I can take on new challenges… try new things… and start new ventures without worrying about what others will think…
Want to know what my secret weapon is?
Here’s the trick:
- What feels like failure to your ego, is what the professionals call Research and Development.
- Treat every new activity where you are not sure of the outcome as an experiment!!!
- And set expectations to look for ‘results’, not ‘outcomes’.
Here’s how this works in your business:
- Reset the expectation of closing every sales call or strategy session, to just learn from the process. After each sales or strategy call, document what you learned and how you can improve, and focus purely on improvement.
- For each blog post, focus purely on how to engage more and add more value. Stop measuring the success of your blog by the number of responses or click-trough’s… Focus purely on strengthening your voice and your value.
Get the picture? Reframe your expectations… Focus on continuous improvement, not on outcomes.
So now for today’s challenge – What have you stopped doing because you were afraid to fail?
Get back out there and try again! Reframe your expectations and let me know the result!
Photo Credit: Randi Hausken