Which kind of business model are you banking your business on?
Prior to the Internet, if you wanted to operate a business you started by investing in a building. You either bought or leased – but either way, you had to plunk down your hard earned money before you made a single dime. Then you spent more money to furnish your shop, and you put a few of your wares in the front window to attract the attention of the passerby’s… So before you had a single customer, you had to put out a lot of hard earned money. And over time, you figure out what kinds of products your clients liked, and you tailored the stuff in your shop to meet your clients’ needs.
Are you still thinking about your business using a 19th Century business model?
But Margaret – I’m doing business on the Internet; I’m doing it ‘right’!
Well, unless you have clients knocking down your door to work with you, then the answer is NO. YOU STILL HAVE WORK TO DO!
It’s time to reverse your thinking… If you started with a website, and an offer and some pricing, you didn’t go after it the right way… And now you’re spending all your time trying to find clients.
So what is the right way?
First – you start by building a list of potential clients. Some people call that your Tribe or your Community.
THEN – you figure out what their pain points are and how you can help them.
ONLY THEN should you be standing up your first offers…
Get the difference?
So if finding clients for you is like looking for a needle in a haystack, maybe it’s time to build a newer, bigger and more targeted haystack… THEN build a magnet (called your offer) that attracts the clients you want out of your haystack!
That’s the 21st century way of doing business. That’s the smart way.
Oh… and by the way… the picture with this blog article is my Great Grandfather. He had a grocery store with his brother-in-law…
Anyone want to guess what year this picture was taken in? I’ll give a free 30 minute strategy call to whoever gets names the right year… Put your comments below!