One of the topics I get asked about a lot is blogging; lot’s of entrepreneurs struggle with this.
Either you blog but aren’t getting the results you want, or you aren’t blogging at all.
Did you know that the majority of services are still sold predominately via email? While social media has pizazz, for most of you email is still the most predictable way to put people into your programs today.
So take a few minutes for this Blogging Basics refresher – it’s just what you need to have your business firing on all cylinders as you move into 2015.
If you’re not blogging – or not blogging regularly – this is something you absolutely must build into your business strategy. Blogging increases your connection with your tribe, and it bumps your SEO rankings, which brings your website to the top of the Google search results list.
Tip #1 – If you are not blogging regularly, I want you to immediately block 1 hour on your calendar once a week to create a blog post. Set this up on your calendar for 4 weeks. After that, I want 2 entries on your calendar, so that you are putting out 2 blog posts per week. Keep creating time blocks until your calendar is booked to write 3 blog articles a week.
Tip #2 – if you get writers block there are some very quick ways to get over this issue. First, remember that only 10-25% of your tribe will be reading each email. So it’s perfectly OK to write about a topic multiple times. In fact, for important topics, I suggest you plan on covering them at least once a quarter. Use your favorite books to generate ideas. I put a big fat ‘pink dot’ using my favorite highlighter in the margin of topics that would make a good blog post. Then I can just flip through books and pick a topic!
Tip #3 – Go through your top 5 favorite books on the topics you cover. Skim them and find a way to code them for reference. Use the “pink dot” idea, or put a yellow post-it-note sticking out with keywords and reference them or quote them (be sure to cite the source) as an intro to your next blog post.
Tip #4 – if you don’t have a good strong open rate on your blogs then you need to punch up your subject lines. Open rates should be between 10-25%. People open up the email based on the subject line alone. Start paying attention to subject lines that grab your attention. Save those emails in a folder somewhere. Use them for guidance and inspiration. Add the reader’s name to the subject line. This also helps with writer’s block.
Tip #5 – Start a swipe file of great subject lines. This could include favorite quotes, funny sayings, and lines from your favorite songs. My highest opening blog article was called “Does this make my BUT look big”… the subject title alone was enough to generate a strong open rate.
If you write in your own ‘voice’, writing as if you were talking to a best friend, and if you write in first person, so the reader feels like you are talking to them, then you incorporate these 3 important tips, then you have conquered half the battle in creating a good Blogging Strategy.
In my next article, we’ll dive deeper into blogging content and how to position your programs using your blogging strategy. Write below and let me know what your blogging challenges are, and I’ll cover them on my next blog article!
Happy Thanksgiving, and Happy Blogging!
Photo Credit: mkhmarketing